Folk cultural show finds its origin in the culture of rural communities which reflects their way of life. Folk performances come in different forms which has their roots in different regions. Hence, the popularity also varies from region to region. Since the folk performance is an integral
part of rural communities, rural people have an affinity toward folk performance. Not only is folk song popular in the rural areas, it is equally popular in the urban areas. Hence, folk performance renders itself as a tool for brand and behavior change communication.
Folk performance is generally conducted on the streets or in the weekly rural markets (popularly known as Haat). It is the largest gathering of growers and traders in rural areas where they mainly buy and sell farm produces. Haat is also a social hub where news of local affairs is spread. On an
average, 3000-5000 people congregate in a haat on a given day. This large number of people can be communicated by using folk cultural show.
part of rural communities, rural people have an affinity toward folk performance. Not only is folk song popular in the rural areas, it is equally popular in the urban areas. Hence, folk performance renders itself as a tool for brand and behavior change communication.
Folk performance is generally conducted on the streets or in the weekly rural markets (popularly known as Haat). It is the largest gathering of growers and traders in rural areas where they mainly buy and sell farm produces. Haat is also a social hub where news of local affairs is spread. On an
average, 3000-5000 people congregate in a haat on a given day. This large number of people can be communicated by using folk cultural show.
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