Courtyard has become a meaningful place for gathering of villagers especially women. It is used to
reach village housewives and girls. Women and girls in a courtyard meeting can experience the brand
and get involved with it.
Flipcharts, product demonstration, Brand Quiz, Sampling and Games involving brand attributes are
used for Uthan Baithak. An ideal Uthan Baithak usually reaches an audience of 40-50 comprising
mainly housewives. Others include girls, children and few male audiences. Depending on the design,
it takes 30 to 45 minutes to conduct an Uthan Baithak. Given this timeframe and the nature of the
composition of the audience, it is possible to communicate important messages in order to acquire
new consumer, effect brand switch, ensure retention or change behavior. Courtyard Meeting is
equally effective for promoting social issues, and is widely used by NGOs for Behavior Change
Communication.
reach village housewives and girls. Women and girls in a courtyard meeting can experience the brand
and get involved with it.
Flipcharts, product demonstration, Brand Quiz, Sampling and Games involving brand attributes are
used for Uthan Baithak. An ideal Uthan Baithak usually reaches an audience of 40-50 comprising
mainly housewives. Others include girls, children and few male audiences. Depending on the design,
it takes 30 to 45 minutes to conduct an Uthan Baithak. Given this timeframe and the nature of the
composition of the audience, it is possible to communicate important messages in order to acquire
new consumer, effect brand switch, ensure retention or change behavior. Courtyard Meeting is
equally effective for promoting social issues, and is widely used by NGOs for Behavior Change
Communication.
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